Social Media Trends and Digital Marketing Strategies

Introduction

It is worth noting that social media has been a powerful tool in marketing and is used by many firms, small and large. This paper discusses the current trends in social media marketing to enable organizations understand how they can use the technology to enhance customer engagement and thus meet their marketing strategies. In this article, we will discuss some of the major social media trends that organizations need to be aware of and the way how digital marketing can be utilized to benefit from these trends.

Key Social Media Trends

Live video streaming – Facebook Live, Instagram Live, Youtube Live and many more are such platforms currently trending. Videos from the live are engaging directly, and the audience appreciates the unprocessed, unedited content. For substantive and engaging content such as behind the scene videos, Q&As, or product launch, live streaming can increase reach and referral traffic.

Temporary Posts – As of stories and content that only last for a short time or disappear, these have grown popular with the use of the Snapchat and features such as Instagram Stories. Pop-up notifications have become a way of making consumers believe that the app is real and that they are the only ones using it. Some of the areas that brands can use stories are to – giveaways, exclusive sales, polls, and surveys.

Aimed at niche audiences, influencer marketing means brands can reach out to new groups through influencers who are part of these audiences. Every type of influencer – starting with nano and ending with celebrity ones – is effective when it comes to partnerships, provided that you know how to properly approach it. Sponsored posts, video/review & unboxing are popular and influential, as such they attract high audience engagement.

Intelligent chatbots – Significant advancements have been witnessed in this area and they are being increasingly deployed for customer interactions, handling transactions and more. This capability allows them to have conversational transactions with the users, which creates very conversational interactions. It is convenient to implement the solutions into sites, apps, and messaging platforms.

Digital Marketing Strategies

Hashtag Campaigns – Even if these may seem to be quite overused, properly strategized hashtag campaigns are still active online and are able to attract attention to the cause. Hashtag challenges are also a way to promote user generate content which is very effective in increasing the number of impressions.

Repeat Visitors ads – Remarketing banner campaigns that target users who have previously visited the site, ensuring they see your brand again keeps your brand highly visible. Retargeting assists in converting those individuals who visit the site into actual customers.  

In–App Marketing – App installation and usage has risen to newer heights in the past few years. So, there is a myriad of opportunities to acquire, engage, and re-engage users of mobile applications. In-app messaging and the push notification system help to deliver passengers’ messages and remind them about the application every time they open it.

Shoppable Posts – to purchase goods without leaving social accounts and stories is a perfect example of smooth shopping experiences. Instagram and Pinterest for instance have shoppable posts where brands can tag products and make sales from the impressions garnered.

Conclusion

Still, it is crucial for brands to adopt current trending social media and digital marketing approaches in order to gain new followers and also convert them in this highly saturated market. Given the fact that the platforms and technologies change at an enormous pace, the brands need to be ready for a shift in the approach to achieve better results. It is also important to track performance closely to make sure that the right strategies are being fortified for further success pertaining to a brand.